Amazon Selling – “Our Brands” Explained

By | Last Updated: 2nd July 2019 | This post may contain Affiliate Links

In October 2018, Amazon quietly launched the Accelerator Program, also known simply as “Our Brands” which is designed to help expand their exclusive product offerings and help create more brands to be sold exclusively on the website.

Amazon are bringing high-quality products at great prices to their global network of customers both directly and commercially, this means it will available for both business to consumer and business to business markets.

According to research by the SunTrust Robinson Humphrey, “Amazon’s private label business is on pace to generate $25 billion in sales by 2022”

Private label business is huge on Amazon, for example in 2017, Amazon’s batteries saw 93% year-over-year growth and now account for 94% of all batteries sold on

The benefits of this for businesses and manufacturers include:

Onboarding Support: You’ll receive guided support and a free toolset of products to tell your brand story and track performance.

Marketing Services: Brands will receive a suite of marketing support executed by our Amazon merchandising team. Products with high ratings and reviews can receive additional placements across

Venue to Test & Learn: You can easily test new innovative products and get quick customer feedback.

There’re loads of product categories which Amazon are currently looking for, these include:

Apparel & Accessories
Consumer Electronics
Food & Beverages
Health & Wellness
Home & Kitchen
Household & Personal Care
Lawn & Garden
Office Supplies
Sporting & Outdoors
Tools & Home Improvement
and many more

This type of tactic from Amazon isn’t exactly anything new, but it can be hugely lucrative if you can produce high-quality products for one of the world’s leading ecommerce companies.

Amazon is constantly adding more private label brands, according to Nasdaq, they highlight that Amazon’s “private label product portfolio comprises of more than 120 products across kitchen goods, batteries, clothing and electronics accessories categories. Notably, the number has surged by more than nine-fold since 2016.”

They further highlighted that “the company’s strong private label business initiatives will aid it in fortifying its competitive position against the likes of Walmart, The Kroger and Target”.

As of 2018, current private label brands Amazon own include:

Comfort Denim Outfitters – Comfort Denim Outfitters jeans are made with premium fabrics from the world’s best mills. They currently focus on men’s jeans, shorts and shirts.

Happy Belly – Amazon Happy Belly, which offers kitchen basics like coffee, trail mix and nuts. You can even get one of the site’s exclusive Dash Buttons, which allows you to order Happy Belly products with the click of a handy button.

206 Collective – 206 Collective shoes are crafted with premium leather uppers, impact-absorbing footbeds, breathable linings, and German rubber soles. They have also been skilfully crafted with premium materials and thoughtful design details.

Wickedly Prime – This is a snack food line aimed at the Trader Joe’s market. It boasts chips, cookies, popcorn, soups, herbal teas, nuts, spreads and other gourmet items.

If you think your product might be a good fit for Amazon Brand’s, then you can apply on their official website. Remember, dealing with one of the world’s largest retailers, could certainly improve your sales figures.

Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.