Amazon – What is Brand Registry?

By | Last Updated: 19th June 2019 | This post may contain Affiliate Links

If you’re selling your own product on Amazon then you’ll need to be aware of Amazon’s brand registry, this allows businesses to have greater influence and control over their brand’s products on Amazon’s marketplace. It can also help them to stop third parties from infringing on their products or selling them without their permission.

Amazon Brand Registry enables businesses to search for content in different Amazon stores from the same screen without ever having to navigate away. Find product listings on Amazon that match your product or logo using images. You can also search for a list of ASINs or product URLs in bulk to explore and report potentially infringing content fast

The automated protections use information about a company’s brand to proactively remove suspected infringing or inaccurate content. The more information a company provides, the better Brand Registry can help protect and improve the brand experience.

To enrol in Amazon Brand Registry, you will need:

  • An active registered trade mark for your brand that appears on your products or packaging.

  • The ability to verify yourself as the rights owner or the authorized agent for the trade mark.

  • An Amazon account – You can use an existing Amazon account or create a new one for free.

It’s important to remember that to be eligible for Amazon Brand Registry, your brand must have an active registered trade mark in each country where you wish to enrol. The trade mark for your brand must be in the form of a text-based mark or an image-based mark with words, letters, or numbers.

Depending on where your trade mark is registered, eligible trademarks can have different classifications based on their issuing trade mark office.

Equally, as of 2018 Amazon currently only accept trademarks that have been issued by government trade mark offices in the United States, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, the United Kingdom, and the European Union.

Amazon has over 100,000 brands using the Brand Registry service, its highlighted that over 95% of notices of infringement submitted by rights owners are investigated and actioned within 8 hours. Equally enrolled brands report an average of 99% fewer suspected infringements than before the launch of Brand Registry.

If you want to protect your brand and have a registered trademark, you should sign up today at Amazon’s official website.

Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.