Facebook has more than 2 billion monthly active users, making it a great place for businesses to reach consumers. Your business probably already has a Facebook page, but changes to the platform’s algorithm over the past few years has made it increasingly difficult to reach people organically.
Luckily, Facebook also offers plenty of advertising options for businesses. If you’re looking to pay to boost your posts or create effective ad content on the platform, here are some expert tips.
What’s your Target Audience?
For any type of communication to be effective, you need to have a strong idea of who you’re speaking to. That rule applies to Facebook ads as well as other forms of digital marketing. So, before you even start creating your message or setting your budget, you need to work out who your target audience is, possibly even creating a detailed persona of the type of person you’re targeting. You can find out your target audience through research and evaluating your own sales data.
Create a Unique Offer
This is a good idea for a lot of industries as it makes your audience feel special. Creating some kind of offer that would get people’s attention, like a free gift that’s precisely tailored to your target customers can be hugely beneficial for your marketing campaign. For example, you may own a bicycle shop which gives away a free helmet with every order.
Social media isn’t just about selling your products and services, at the end of the day people use it to communicate and share content with their friends and family. Many businesses and marketers forget this fact, so its important to mix your content between your products and something which can increase engagement with your audience. This can be anything from a funny video to a funny photo, keeping the mood light can be a good tactic for social media promotion.
Continuing on from the last point, many companies simply try and sell on social media, nine times out of ten this method won’t work. Typically, your audience wants you to provide them with value, share helpful tips, a how-to video, a product demonstration and so on. Getting their attention is one of the hardest things to do, you need to keep your audience increased so they’ll come back on a regular basis, from there you can then begin highlighting some of your products and services.
Facebook offers some fantastic targeting options to help you reach your target customers. It can be a good idea to target users based on interests and using the lookalike audiences’ tool to find people who are similar to your current customers. You can even use several options at once to get really detailed. You should always experiment with different combinations to find what works best for your needs and requirements.
Brand Your Ad Content on Facebook
For most people their main goal with any type of advertising is to get more of their target audience to purchase. But not all sales necessarily happen right away. Facebook advertising as a way to help people understand your company, brand or products better. It’s recommended that your ads have a familiar voice and design, so people can associate it with your company.
Set Up a Funnel
A good way to get results from Facebook adverts is to direct your audience to your website or another location where you can control the interaction. In most cases, it’s a good idea to set up landing pages that are precisely for people coming from Facebook, so you can successfully sell to them. Remember Landing pages are designed with a single focused objective as known as a Call to Action – you can easily influence their purchasing decisions, offer deals and so on.
Measure Facebook Advertising Results
Of course every marketing campaign needs to have correct evaluation, this means you need to measure your results and interpretate your data so see how well its performing. Depending on your industry you may have to make adjustments to your campaign as you go along, this is quite normal, and many successful businesses are continually refining their ad campaigns on a daily basis. Remember to keep an eye on your statistics and metrics, so if something isn’t working as you expect you can easily change it.
As you can see there’s a few different elements you need to consider when using Facebook Ads for your marketing campaign. Of course, it goes without saying, the best campaigns will have thoughtful pre-planning in advance. You should know exactly what customer your targeting and the goals you would like to achieve.