The four R’s of marketing are a model which is focused on the consumer, rather than on the company. If you’re serious about marketing and want to improve your knowledge then you should certainly consider of the four R’s relate to your business.
The four R’s mean:
Let’s take a closer look at each of these in more detail:
Recognition: This is the goal of a product that it is recognisable among other competitors. Typically, the customer should recognise your product, should know its features and obviously identifiable by the target group.
Relevance: Your target audience should find your product something which they can use. Your product should provide a benefit to the consumer. If the consumer is not able to attach themselves to your product in its daily life. Then, your product will not be able to position itself in the mind of customer.
Reward: There should typically be a reward for the customer for purchasing your product or service. It is vital to distinguish your product from that of your competitors. Customers attracts where they perceive maximum benefit. If there are similar products in the market, then it is required to give users something extra.
Relationship: This means how a customer relates with your product or service, in general this is important as its the key to the long-term survival of the item. There should be a connection between the product and customer so that the customer makes repeat purchases on a regular basis.