Sometimes taking your first steps in a new career is the hardest part, a little bit like riding a bike – at first, you’re unsure about your ability, however with time and practice it begins to all fall into place.
If you’re planning to take your first steps in the world of digital marketing, it’s a good idea to understand what you want to achieve and with what medium you want to use.
Do you see yourself as a social media professional, a search engine expert, online advertising executive, or even a mixture of a few disciplines?
It’s important to remember most companies and businesses use digital marketing as a way of generating revenue, generating leads or building brand awareness. If you always keep these three core areas in your mind, you’re marketing campaigns will have a greater chance of success.
If you’re planning to find your first marketing job, you’ll need to create a CV which stands out from your competition. Remember the CV is your opportunity to sell yourself, so always list any relevant qualifications and related work experience.
Equally another good idea is to highlight how your skills can help the company or business become more successful. If applicable give examples through your previous work experience, how you planned a marketing campaign, how you measured the results and what the outcome was.
If you’re planning to enhance your career through additional learning, it can also be a good idea to tell any prospective employers that you’re continually increasing your personal knowledge and development. In many cases this will highlight that you’re constantly keeping up-to-date with the wider world of marketing and haven’t remained static…. while everything around you moves on.
If you’re thinking about becoming a freelancer, working for yourself or providing your services to a third party, it’s recommended to write a detailed business plan and a brief outline of how you’re going to find new customers.
Writing a business plan is like having a roadmap, its designed to test the feasibility of your idea, to give you the best possible chance of success and to make managing your projects more easily and effective. Equally if applicable, a business plan can also help to secure funding such as a bank loan or to attract investors – however in most cases it’s unlikely you’ll need any sort of loan at the beginning of your career.
Equally another challenge when your beginning is finding new customers, of course one of the best forms of marketing is word of mouth, however, this normally happens once you’re established after a few years of working. Word of mouth is nearly always the best source of new customers, as it’s built on the trust and recommendation model. As you’re just beginning, you’re going to need a more detail strategy to attract your first customers.
Unfortunately, it’s becoming increasingly common for people to work for free, on their first few projects. This gives them so valuable real-life examples of their work and experience, it also enables them to get the ball rolling and hopefully to attract new customers. Of course, nobody wants to work for free, however sometimes this is the only way of getting your name and services out into the wider world.
If you’re wanting to become a freelancer, there’s many websites available, where you can simply sign up and offer your services to companies across the world. This includes small jobs, large jobs and anything in between.
Typically, the jobs are on fixed price, or hourly terms, they also highlight that the work requires specific skill sets, costs, or scheduling requirements. Alternatively, business owners can browse through the talent available on freelance websites, and even make a direct offer to a freelancer too.
As you can see, there’s lots of different ways to begin your career within digital marketing, of course depending on your situation, only you can decide which option best suits your needs and requirements. Some people may opt for additional work experience to make their CV stand out, others may feel confident enough to apply for their first professional job, while others may like the idea of working from home and being a freelancer. The choice is up to you.