Instagram Bio Ideas – Social Media Marketing

By | Last Updated: 29th May 2019 | This post may contain Affiliate Links

If you’re planning to use Instagram to its full potential, you’ll need to consider how your bio looks to your target audience and whether it leaves a good first impression. After all, as we have small attention spans, many people quickly scan your bio and photos before they decide whether they should follow you or not. Typically, you want to create an Instagram bio which is enticing, exciting and piques their interest.

In basic terms, an Instagram bio is the small area underneath your username for you to share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more.

The best Instagram bios tend to have a self-description. Things to consider adding your job title and the company you own or work for or the business you own.

As your Instagram bio gets scanned in seconds, you can create a good first impression by connecting with your audience in an instant. A good way of doing this is to share your interests. For example, if you own a bicycle company you list your interests as Bikes | Riding | Adventures. – As you can see this will immediately get the interest of your target audience, as this will most likely align with their interests too.

You should also remember to share your contact information, this will help to drive traffic to your website and help your audience get in contact with you. For example, include something like “For business enquiries, email”.

Some companies simply reply on direct messages, however having an email address in your Instagram bio makes it easy for people to find a place to contact you, should they have a detailed question or query.

Whether you’re a business owner or an influencer, having a call to action in your Instagram bio is a necessity. Remember you’ve only got one link that you can include for users to click on, so use it wisely.

There’s also a few other tricks you can use to make your profile stand out from your competition. Think about what type of font you want to use, Using a third party tool like, you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, such as your name.

Using a website like, you can copy and paste symbols and fancy text with a simple click. You’ll find loads of symbols ranging from stars, arrows, currency, hearts, zodiac signs and a lot more. As soon as you click on one of their symbols, it immediately gets copied allowing you to go to Instagram to post it in your Instagram bio.

Did you know, you can also add multiple links instead of just one standard link. Search for Linktree in your favourite search engine, all you need to do is log into your Instagram, sign up for a free plan and add the links you want. Then, when all that’s done your Instagram bio link ends up directing your visitors to a page with multiple links.

As you can see, there’s loads of different things you can do to make your profile interesting, remember depending on your industry you’ll want to keep it as professional as possible.

Keep in mind your target audience and what they would expect from brands and companies they’re purchasing from. Sometimes it can be a good idea to experiment to see what type of wording and symbols work best for your audience, however, don’t over do it. In most cases, simple is always better in the long run.

Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.