Insane Ecommerce Stats you Should Know!

By | Last Updated: 29th May 2019 | This post may contain Affiliate Links

Sometimes it can be hard to stand out on-line, with increase competition from all quarters of the planet every business sector can be effected.

To help I’ve compiled a list of 45 Amazing Stats Every Ecommerce Business Should Know, this should help you to think of new channels to operate in, influence decisions and think about your future. What goals do you want to achieve? and what elements of your business do you want to cease.

  1. Did you know that 91% of eCommerce retailers saw an increase in their SEO rank thanks to social referrals (ShopSocially)
  2. In the United States, ecommerce is growing at 4x the rate of retail (baynote)
  3. 27% of UK on-line sales via a tablet in Q1 2014 (Factbrowser)
  4. Online retail sales to hit $370 Billion by 2017! (americommerce)
  5. Followers of brands are 52% more likely than the average adult to download a web coupon and 9% more likely to shop online (internetretailer)
  6. Seventy-one percent of social media users are more likely to purchase from brands they follow on-line (Bailhoo)
  7. A 2-second delay in load time during a transaction results in abandonment rates of up to 87% (radware)
  8. 44% of shoppers leave a cart due to high shipping cost (cpc)
  9. in 2014 UK consumers are expected to spend an unprecedented £45 billion shopping online (Huffingtonpost)
  10. The abandonment rate for mobile shopping carts is 97% compared to 70-75% for desktop carts (radware)
  11. Launching products on weekend drop orders by 10-15% (paymill)
  12. When using newsletters the average open rate is 11.6% (vibetrace)
  13. 98.9 million on-line buyers who have purchased at least once via a mobile device (statista)
  14. In the UK almost 40% of all online transactions are paid by credit card. More than 3 in 10 online transactions take place thanks to debit cards (ecommercenews)
  15. 2% of site purchases are lost due to payment processing issues (cpc)
  16. 24% of ecommerce websites require an account to purchase (baymard)
  17. The average ecommerce conversion Rate is 1.91% (vibetrace)
  18. Ecommerce sales in Europe expected to grow to US$216 billion in 2014, an increase of 18% (Retailmenot)
  19. Visitors influenced by Onsite Product Recommendations is 77% (vibetrace)
  20. Generation Z, those aged 18 to 24, spends the highest share of their income online: 9% (businessinsider)
  21. 93% of online buyers are encouraged to buy more products if free shipping is included (cpc)
  22. 18% of shoppers will abandon their cart if pages are too slow (radware)
  23. On the top 100 grossing ecommerce websites there is 5.08 Checkout steps on average (counting the ‘cart page’ to the final page) (baymard)
  24. 0% of men aged 18-34 say they would ideally “buy everything online” (businessinsider)
  25. Visitors using tablets spend 54% more per on-line order than their counterparts on smartphones (Adobe Blog)
  26. In April 2014 the average order value was $184.52 (ecorner)
  27. Shoppers remember online wait times as being 35% longer than they actually are. (radware)
  28. In Australia 78% of 35-44 have shopped online (powerretail)
  29. 82% of British internet users regularly shop online, which is the highest of the 28 EU member states (ecommercenews)
  30. Mobile commerce transactions will reach $3.2 trillion in 2017, up from $1.5 trillion in 2013 (CMO)
  31. Top three platforms for conversions are Facebook, Vimeo and Youtube (paymill)
  32. The UK is now a net exporter of ecommerce goods and services, exporting £2.80 for every £1 imported. This is the opposite to the offline economy which exports 90p for every £1 imported (scotlandis)
  33. 63% average increase in sales from email campaigns (ShopSocially)
  34. The average abandoned cart rate in ecommerce is 69.5% (vibetrace)
  35. Mobile ecommerce will account for 30% of global ecommerce sales by 2018, up from 15% in 2013 (Factbrowser)
  36. 46% percent of U.S. specialty retailers use PayPal for online transaction (mashable)
  37. Ninety-five percent of tablet shoppers who make a purchase with their devices do so at home (nielson)
  38. On-line comparison shopping sites attract 72 million monthly visitors. (CMO)
  39. Cyber Monday 2013 was the biggest on-line sales day of all time with US$1.7 billion spent (statsita)
  40. 42% of consumers follow at least one online retailer via social media (marketingfaq)
  41. Before ever entering a store, 62% of Millennial shoppers already know what they want to buy through prior online research (bazaarvoice)
  42. Most people abandon cart on Thursday (cpc)
  43. US is the biggest market online followed by China and UK (marketingfaq)
  44. n 2013, US mobile commerce revenue amounted to more than 38 billion US dollars (statista)
  45. 71% of US consumers expect to be able to view a retailer’s in-store inventory online and 50% of US consumers expect to be able to purchase items online and pick them up in-store (forrester)
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Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.