Social Media – Best and Worse Posting Times

By | Last Updated: 29th May 2019 | This post may contain Affiliate Links

If you’re wanting to get ahead of your competition on social media, then you should certainly consider what is the best and worse time to post your content. Narrowing down absolute times that apply across channels and industries is difficult – many social networks have peaks of high and low demand, and of course for marketers and business owners they all tend to be different.

When it comes down to it, success starts with creating and sharing quality content consistently, this means you should create a content planner and use a calendar, to plan when your going to post and what content will appeal to your target audience.

Of course, everybody wants their content to be successful, there’s nothing worse than putting time and energy into something you’ve created only for nobody to see it!

So, to help you let’s look at the data so you can get more traffic, more engagement, and more followers.


Twitter

Twitter is one of the most popular social networks in the world, Twitter has over 300 million monthly active users and has enjoyed a 4% increase over the past year or so. 36% of Americans aged 18 to 29 years old use Twitter, more than any other age group. 28% of Americans with a college degree use Twitter, compared to 24% of those with some college education and 14% of those with a high school diploma or less.

Many businesses need to obviously post their content at times which will reach the most people, did you know 42% of Twitter users access the app every day, with another 24 using the network every week.

Generally, the best time to post content is between the hours of 1pm and 3pm, the worst time to post is between the hours of 8pm and 8am.


Facebook

Facebook is arguably the leading social network in the world today, with 1.32 billion daily active users. Whatever your business goal, such as brand exposure, website traffic, lead generation and so on – Facebook should, and likely will, make up a sizable part of your marketing strategy in the coming year.

It’s stated that 79% of Americans use Facebook – the platform with the second closest usage percentage is Instagram, at 32%. It’s also estimated that 22% of the world’s total population uses Facebook and 400 new users sign up every minute.

The best times to post your content is between the hours of 1 and 4pm, the worst time to post is between 12 and 8am


Linkedin

LinkedIn is a social network designed for career and business professionals to connect with each other. LinkedIn is ideal for building connections for work, a customer base, potential partners, or simply to keep job and business prospects open. LinkedIn was originally founded in December 2002 and launched in May 2003. The site saw a slow start with just 6,000 sign ups in the first month. After the first six months, this had grown to 37,000.

Today the platform is used by millions of people throughout the world and can be a fantastic way to generate new business, create leads and increase your brand awareness.

The best times to post your content is between the hours of 7 and 10pm, the worst time to post is between 9am and 5pm


Instagram

Instagram is a photo and video-sharing social networking service owned by Facebook. With the huge user base, many companies are now using Instagram as part of their marketing campaigns. There are many different content types you can use from Instagram ads, newsfeed posts, and Stories, and all of them can help you accomplish your various marketing goals.

As of June 2018, there are nearly 1 billion monthly active users, and there are nearly 500 million daily active users. This makes the platform a fantastic place for marketers and companies, for example did you know the Like button is hit an average of 4.2 billion times per day!

If you’re thinking about using Instagram the best times to post your content is between the hours of 5 and 6pm, the worst time to post is between 12am and 8am


Pinterest

Pinterest is a social network that allows users to visually share and discover new interests by posting images or videos (this is known as ‘pinning’ on Pinterest) to their own or others’ boards and browsing what other users have pinned. It can be a great marketing tool for many businesses and companies throughout the world.

Interestingly compared to other social networks, Pinterest users tend to have a higher household income, this means they have a lot of buying power. It’s estimated that 40% of user have a household income of $100k+, and 50% make over $50k a year.

If you’re thinking about using Pinterest as part of your marketing campaign, the best times to post your content is between the hours of 8 and 11pm, the worst time to post is between 1am and 7am and also 5pm and 7pm

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Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.