If you’re having a difficult time mastering social media, then you may want to find out some expert tricks and tips. The professionals use a wide range of strategies to reach their goals and expectations. Of course, these can vary depending on what industry or sector a business is operating within – however in most cases the general practice can be crossed over to multiple different industries.
Here’s some great tactics you should think about using for your next marketing campaign:
Ask Questions – If you want to increase your engagement rate with your audience many marketers like to use the tactic of asking people questions. After all open questions can easily get some sort of a response from most people. You can ask questions about your products or services or even wider events in your industry or the world.
Create a Unified Presence – Whether you end up using one social platform or many, it’s vital for people to be able to spot your brand anywhere online. It should portray a professional image and be consistent with your website and other marketing materials. So remember to update your profile photos and header images with your branding.
Don’t ONLY Automate – Automating social media posts can save you a lot of time when it comes to things like promoting blog posts or content – at the end of the day many business owners and marketers are busy, so many people leave the boring tasks to a computer or software to complete. However, in many cases, automation should not replace the human element when it comes to marketing on social media. You need to find ways to connect with your followers in a honest, human way, as often as you can. Building a trustworthy relationship with your audience goes a long way in guaranteeing that they will continue to enjoy your brand for years to come.
Host a Contest or Challenge – Social media contests can be ideal for boosting online engagement: In an age where customer look for deeper connections, contests motivate your audience to make the first move, reach out and interact with your brand. Social media contests can also be an excellent form of lead generation in a time where most customers are sick of old-fashioned advertising approaches. If you sway your follower that they’re getting a reward for giving you their email address, they’re much more likely to comply. Equally customers are obsessed with experience. If your contest is fun and exciting, they’ll want to share that experience with their friends, improving your chances of it going viral.
Host a Flash Sale – A flash sale is a discount or promotion offered by a brand or company for a short period of time. The quantity is usually limited, which often means the discounts are higher or more substantial than general promotions. The time limit and limited availability tempts consumers to buy on the spot – which is basically a form of impulse buying. Many businesses use flash sales as a way to sell items that are either out of season or have been sitting in catalogues for a long time.
Host Live Sessions – Many social networks now have a live feature, meaning you can speak to you audience or stream content more easily. For example, Facebook Live gives brands a chance to share an entirely new type of content, focused on what’s happening in a single moment. Don’t just take my word for it, here’s some statistics to back it up, Facebook Live broadcasts have doubled year-on-year since launching in 2016, equally Facebook Live videos produce 6 times as many interactions as traditional videos. 1 out of every 5 Facebook videos is a live broadcast and publishers and celebrities have earned over $50 million for using Facebook Live – as you can see, this might be a feature you take a close look at and consider using as part of your marketing campaigns.
Humanise Your Business – People tend to form relationships with other people, think of large companies such as Amazon, Apple, Microsoft, Virgin and so on. The owners of these companies are known throughout the world; thus, a relationship is formed. As a relationship is build on trust, you can easily humanise your business by sharing a selfie, post a video interview, host a special live event and so on.
Monitor Your Mentions and Respond – Remember social networks are not just about the messages or content you post, they’re also about the content and messages your audience posts too. That means you need to constantly check what your followers are saying about you and your business. People use social media for lots of different reasons, however in most business cases, your audience will be using it for customer service purposes. This means they will expect a quick response should a query or issue arise – so make sure you always stay ahead of the competition and offer an excellent service.
Promote Reviews and Testimonials – In most industries across the world, you’ll find that any people still trust official reviews and testimonials as part of their purchasing process. Sites like Facebook offer a review function, so it’s a good place to promote positive reviews, which adds some social proof and also reminds other customers to share their thoughts. According to Spiegel Research, displaying reviews can increase conversion rates by 270%, and according to BrightLocal 68% of Americans report positive reviews making them more likely to use a business.
Put Yourself in Your Audience’s Shoes – You should never post the same content or topics as your competition – remember you want to stand out from the crowd. It’s always recommended to post things that are going to be stimulating or helpful for your target customers. So before posting new content, get in the mindset of your customer persona and ask what you’d want to see if you were them.
Start with One Platform – Depending on the industry you’re operating within, for some people it can be a good idea to start with one social network and grow from there. It can be tempting to go all out and attempt to reach people on every platform, however you may not have the man-power or content to spread across multiple channels from the out-set. For most people, it’s a good idea to carefully assess each social network and their potential benefits for your business before throwing time and money at them