What is Amazon Fresh? and is it Worth It for UK Citizens?

By | Last Updated: 17th September 2019 | This post may contain Affiliate Links

There’s been a lot of talk and interest about AmazonFresh in the UK, but what exactly is it? AmazonFresh has been designed to offer grocery delivery for Amazon Prime & Fresh members.

Typically members can enjoy shopping for everyday essentials, top brands, favourites from Whole Foods Market and specialities from local shops all together in one basket.

Interestingly a Price comparison study by firm Edge by Ascential reports that AmazonFresh is at least 9.3% cheaper on average than leading UK supermarkets on branded products.

Prices were compared with ASDA, Morrisons, Ocado, Sainsbury’s, Tesco & Waitrose websites on branded products across the AmazonFresh range, including beer, wine & spirits, store cupboard, fresh and frozen food and drink, health & beauty, home care and baby products. (Source)

If you’re looking for a quick delivery, AmazonFresh promotes the slogan “order today, deliver today” – As of June 2019 they deliver at no extra cost on all orders over £40 with one-hour slots from 7AM-10PM every day, including the same day where applicable.

Did you Know About…?
AmazonFresh 30-Day Free Trial

Buy fresh groceries, organic food, and everyday essentials online on Amazon.co.uk

✓ Same day delivery possible on eligible orders.

Shop for Fresh Fruit, Fresh Vegetables & Salad, Meat & Seafood, Dairy, Cheese & Eggs , Bread & Bakery, Breakfast & Cereal and lots more!

After a free trial shoppers can continue to enjoy AmazonFresh for only £3.99/month. They can cancel online at any time.

Why use AmazonFresh?

Many people ask themselves “Should I use AmazonFresh?” – obviously this answer will depend on how you like to shop. If you’re already a member of Amazon Prime, then it could be a good idea to at least give Amazon Fresh a try.

Prime members with the Fresh ‘add-on’ receive the benefits of shopping with AmazonFresh for a monthly Add-on fee of £3.99. (Price correct as of June 2019)

Eligible Amazon Prime members can sign-up for a 30-day free trial of the Fresh Add-on. While you won’t be charged for your initial free trial, you’ll be automatically converted to a paid monthly add-on at an additional cost of £3.99 per month at the end of your trial period. You can cancel your Fresh Add-on online at any time. If you cancel during your free trial you won’t be charged.

Benefits of the Fresh Add-on can also include delivery on orders over £40.00 at no additional cost, including fresh groceries, everyday essentials, your favourites from Morrisons, Booths and Whole Foods. A minimum value of £40.00 is required to place an order.

Amazon Fresh vs Other UK Supermarkets

So how does AmazonFresh compare to other UK supermarkets, we’ve compiled this helpful guide below to find out! Please keep in mind, all information and pricing was correct at the time of publication.

Minimum Order: £40.00
Delivery Cost: Free

Minimum Order: £40.00
Delivery Cost: £1.00 – £6.50

Minimum Order: £25.00
Delivery Cost: £1.00 – £7.00 + £4 if your spend is below £40

Minimum Order: £40.00
Delivery Cost: £1.50 – £5.00

Minimum Order: £25.00
Delivery Cost: £1.00 – £7.00

Minimum Order: £25.00
Delivery Cost: £2.00 – £4.00

As you can see from the details above, AmazonFresh compares quite well to other UK supermarkets. At the time of publication the examples shown don’t include “free delivery” like Amazon does. Some do have ‘lower’ minimum order values, but at £40.00 Amazon easily matches other companies such as Morrisons and ASDA.

If you like what you’ve seen and want to find out more about AmazonFresh, please click HERE to visit the official website.

Professional Marketing Expert with extensive experience within traditional and digital marketing, business and e-commerce. Also proficient with several coding languages, web development and more. Equally this is re-enforced through over ten years of experience plus a UK university degree - educational accomplishments include being awarded prestigious accolades such as Best Dissertation Award and Citation Awards.