Copywriting is all around you, but I bet you never noticed – A copywriter is a person who is employed to write the wording for advertisements or other marketing literature. This can include products, packaging, services, marketing campaigns and so on.
Typically, copywriting is an art form in itself, there’s a craft to the writing which delivers a persuasive message to the audience its targeting.
Copywriting is different than typical writing, such as writing an article, a blog post, or other pieces of content. Copywriting is a distinct craft of writing precisely geared towards getting someone to take some type of action (such as making a purchase).
Before the popularity of the internet, copywriting was mainly needed for postcards, magazine adverts, newspapers, tv ads, radio commercials and so on. Today copywriting has exploded, and many companies spend a lot of money getting their message written in the correct language and tone for their audience.
If you’re interested in copywriting as a career, then it’s a great way to make money working at home. You can be up-and-running quickly with very little investment and a formal education is not required.
Obviously, there are some successful copywriters with college and university degrees and some who didn’t finish school at all. In this field the best form of education is experience, that means you can start today if you want.
Remember there has never been a better time to become a copywriter. Companies are desperate for good freelance copywriters to help them sell their products and services, so what are you waiting for?